Murphy's Law states that “anything that can go wrong will go wrong”.

Our client Everything Breaks came to us with a really fun idea: use an actor to portray "Murphy", put him in a chaotic kitchen full of appliances going haywire and use it to illustrate the practicality of having their extended warranty plans for all household appliances.

The sophisticated process of creating a commercial (from idea to finished product) is a Light Touch specialty – one which we do quickly, creatively and economically. From script to screen, the Light Touch team dove in and brought this idea to life!

Despite what "Murphy" may say, the Light Touch team always makes things go right!

Also, check out our "behind the scenes" video for this project here.