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Shell

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Sustainable Aviation Fuel Infographic

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Infographic

We all want our work to matter. How that gets defined is unique for each person. In the case of a creative agency like ours, reaching a large audience in a way that actually shapes the bigger picture conversation, especially in ways that we feel is good for the planet, keeps us getting out of bed in the morning.


This infographic takes a subject that not everyone is particularly familiar with and explains the nuances quickly and simply. Sustainable aviation fuel is mission critical to driving sustainability and hitting self-imposed targets for the airline industry. Explaining where we are now, where we’re headed, and the best and most effective route to get there, is a big part of thought leadership. It’s been a true pleasure helping to create content that guides the overall conversation in a positive and helpful direction.