SpartanNash
Client

SpartanNash

Project

Our Family Cares Program

Service

2D Animated Video

One of the stories we most like to tell is how our clients help in their local communities through things like volunteer work, give back programs, and their support of specific charities within each community.


This roughly 30 second spot highlights the “Our Family” brand’s commitment to community charities that work for the betterment of everyone. The spot needed to be on brand but also strike the right balance between pride of accomplishment while not stealing the focus away from the charitable work itself, and the charities who benefit.