Traditional video is a linear presentation which asks the viewer to observe content from start to finish. Interactive video, by contrast, creates a completely immersive experience, drawing the viewer in and allowing them to set the pace and focus of their engagement.

Whether you’re explaining a complex and niche sales proposition, training new employees on multi-step procedures, or creating internal alignment behind your latest corporate initiatives, interactive video allows you to create a seamless, user-friendly, and highly engaging experience that will capture and keep the attention of your intended audience.

Nobody wants to sit through a 30 minute video presentation, but your ideal audience will absolutely be willing to spend 30 minutes perusing your interactive video content one manageable and interesting piece at a time.